Advertising Its Everywhere - 957 Words

Advertising: It s EverywhereNo, it s not your imagination. The amount of advertising and marketing North Americans are exposed to daily has exploded over the past decade; studies show, that on average we see 3,000 ads per day. At the gas pumps, in the movie theatre, in a washroom stall, during sporting events—advertising is impossible to avoid.Even outer space isn t safe from commercialization: the Russian space program launched a rocket bearing a 30-foot Pizza Hut logo, and some companies have investigated placing ads in space that will be visible from earth.The challenge of the future may be finding public and private spaces that are free of advertising.Marketers are pressed to find even more innovative and aggressive ways to cut†¦show more content†¦The marketing company FeatureThis extols the virtues of product placement for potential clients, on its Web site: Break through the cluttered media entertainment environment inexpensively, it claims product placement in feature films and television reaches millions of consumers, over and over again. With the advent of technologies such as TiVo, which allow consumers to edit out TV commercials, product placement is taking on an even greater importance. TV producers are looking for new ways to integrate advertising and content. Basing an entire show around a product is one technique; and giving viewers the capability of immediately purchasing products featured on the program is another. Following a segment of the NBC TV show Will and Grace, in which a character wore a pink Polo shirt, the network ran a 10-second clip telling viewers to go to the Polo Web site (which is 50 per cent owned by NBC) to purchase one. The site sold $3,000 worth of shirts over the next five days. In the near future, Interactive TV will allow users to order a pair of pants that your favourite TV star is wearing, merely by clicking on them. * Digital or virtual advertising Digital advertising goes one step further than product placement by using computer technology to add products to scenes that were never there to begin with. This practice is common in sporting eventsShow MoreRelatedCovergirl Ads1017 Words   |  5 PagesDecember 5, 2012 Advertising Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up productsRead MoreFast-Food, Causes And Effects Of Fast Food1348 Words   |  6 Pagesfast food that we have available at all times. Everywhere you look you see billboards, commercials, and restaurants. Fast food is also very addictive and is what can cause a person to become obese. 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In recent years more people have been drawn to more (electronic) social sites instead of TV or magazines for the new and up to date trends that interest consumers. One example of a new form of advertising is stated by Louise Story in the article â€Å"Anywhere the Eye Can See, It’s likely to See an Ad,† he illustrates the electronic advancesRead MoreComparing Propaganda in a Democracy and in a Totalitarian Government1075 Words   |  5 Pagessimply tell you what to think and buy, the democratic government has to hide its attempts to sway the people. It could be argued that military force and threats of violence are the ultimate propaganda, but a totalitarian government is not hiding what it’s doing. They are forcing the people they govern to believe and do what they want by force or otherwise. Democratic leaders just do the same thing beh ind a mask. They use the media, the Internet, and everything else around you to sway your opinion. ThisRead MoreInfluence Of Advertisements On Society1530 Words   |  7 Pagesadvertisements is to provide people with basic information about a product. Companies hire celebrities to be in the advertisement in order to get more consumers to appeal to the advertisement. In Jean Kilbourne’s article, â€Å"Two Ways a Woman Can Get Hurt: Advertising and Violence,† she discusses ways how advertisements sexualize women and make them act a certain way to appeal audience to buy a certain item. Advertisements affects society negatively by influencing values, impacting society’s choices, and affects